Congratulations to the New York Giants for their Super Bowl win over the New England Patriots. Both teams showed up, executed their game plans and at the end of 4 quarters the Giants had played just a little bit better. Often times, it is that “little bit” that separates the winners from the losers.
But the real winner in all of this is really the NFL. Whether or not you are a football fan, you have to tip your hat to an organization that knows how to deliver a product that people love. Unlike the NBA, MLB or the NHL, the National Football League operates on an entirely higher level of passion, professionalism and profitability.
In a year when a labor dispute between players and owners threatened to cancel the entire 2011-2012 season, both sides came together, resolved their issues and proceeded towards a Super Bowl that was watched by an estimated 100 million people. Not a bad ending to a rocky start.
Along the way, NFL annual revenues climbed to $9 billion, aided in part by the average 30 second TV spot for this year’s big game going for around $3.5 million. That’s a lot of Doritos and Bud Light.
So as the lights go down on the 2011-2012 football season, what lessons can a dedicated Body Manager, or business owner, learn from the NFL’s success?
Here are a few suggestions:
- Play with passion. Life is too short for a C minus effort with a C minus outcome.
- Play with integrity. Establish high standards of performance and always strive to exceed them.
- Be creative. Always watch for new opportunities. You’ll find them just outside your comfort zone.
- Keep the drive alive. Long bombs are exciting to watch, but first downs make small accomplishments add up to big wins.
- Give more than is expected and you’ll receive more than expected. Think big. Go big. Give big. Get big. Then do it again. Bigger.
- Be like Tom Brady. Marry a supermodel and live with her in a brand new $17 million mansion.
OK, that last one was just to make sure we don’t take ourselves too seriously. Taking yourself too seriously is never any fun. Especially if you’re a Patriots fan.